Page speed tests allow you to view the user experience of a page on both mobile and desktop devices, and can provide suggestions on how that page may be improved.

Below you can see the results of the site’s performance:

Homepage Lightning was thoughtfully designed to be as fast as possible right out of the box, aiming for page speeds of 90+. However, many factors impact site speed, like 3rd-party widgets and custom design elements.

Your Project Manager will work with you to ensure best practices to retain your ranking, and to make site updates. Let them guide you through site updates and recommendations so your page speed score remains high

Below you’ll find a dos and don’ts list to think about as you get started:

DO's

DONT's

Do remember that speed tests are fluid, results can be influenced by a number of factors, so variations in score are normal.
Don’t add external widgets to the homepage unless they’re an absolute must-have.
Do use our current design as much as possible, even when considering custom work. A brand new design will change page speeds, whereas working within the current design will have less of an impact.
Don’t request advanced customizations outside our standard design, as customizations have the potential to expand site size and slow down page speeds.
Do be mindful of all new integrations added to the site, each external widget will slow down site speeds.
Don’t try to just directly copy your current site design, certain elements cannot be translated using our Lightning template.
Do allow us to apply Lazy Loading to images on the page for faster load times.
Don’t request heavy CSS customization on the homepage, as that can impact loading times.
Do customize your interior pages, these pages are a great outlet for creativity and unique elements without impacting homepage loading times.
If adding your own code, avoid placing it at the top of the page (except for menu and banner-related elements).

DO's

Do remember that speed tests are fluid, results can be influenced by a number of factors, so variations in score are normal.
Do use our current design as much as possible, even when considering custom work. A brand new design will change page speeds, whereas working within the current design will have less of an impact.
Do be mindful of all new integrations added to the site, each external widget will slow down site speeds.
Do allow us to apply Lazy Loading to images on the page for faster load times.
Do customize your interior pages, these pages are a great outlet for creativity and unique elements without impacting homepage loading times.

DONT's

Don’t add external widgets to the homepage unless they’re an absolute must-have.
Don’t request advanced customizations outside our standard design, as customizations have the potential to expand site size and slow down page speeds.
Don’t try to just directly copy your current site design, certain elements cannot be translated using our Lightning template.
Don’t request heavy CSS customization on the homepage, as that can impact loading times.
If adding your own code, avoid placing it at the top of the page (except for menu and banner-related elements).

If page speed ranking is not a concern when designing your Branded Site, please let us know.
We can work with you to refocus your site from an aesthetic perspective.

For further customizations, here is a list of what we provide at no cost, and what is considered custom work, which is billed at $75/hour.

www.mybrandedsite.com/faq